BelleLine Service Terms of Use

Article 1 [Purpose]

These Terms of Service aim to stipulate the rights, obligations, responsibilities, and other necessary matters concerning the use of the application "BelleLine" (hereinafter referred to as the "Service") provided by Keensight Inc. (hereinafter referred to as the "Company") between the Company and the users utilizing it (hereinafter referred to as "Members").

Article 2 [Posting, Effect, and Amendment of Terms]

① The Company shall post these Terms on the Company's internet homepage and the initial or linked screen of the BelleLine application or notify Members through other methods. These Terms shall become effective when a person wishing to use the Service agrees to these Terms and registers as a Member.

② The Company may amend these Terms to the extent that it does not violate relevant laws and regulations such as the Act on the Regulation of Terms and Conditions, the Act on Promotion of Information and Communications Network Utilization and Information Protection, etc., the Act on Consumer Protection in Electronic Commerce, etc., and the Consumer Basic Act.

③ These Terms of Service may be amended. If the Company amends the Terms, it shall announce the fact that the Terms are being amended and the amended content via email dispatch or posting on the Company's internet homepage at least 7 days prior to the date the amended Terms take effect (hereinafter referred to as the "Effective Date"). However, in the case of changes that significantly affect the rights and obligations of the Member, the announcement shall be made at least 30 days prior to the application date.

④ The Member has the right to disagree with the Terms being amended by the Company in accordance with the preceding paragraph. In this case, the Member may express their intention on the service use suspension and withdrawal page provided by the Company and request the termination of service use. However, if the Company clearly notified the Member, when communicating the amended Terms, that failure to express refusal within 30 days would be deemed as an expression of intent, and the Member did not express refusal despite this notification, the Member shall be deemed to have agreed to the amended Terms.

Article 3 [Service Guidelines]

① The Company may establish necessary matters for the application of these Terms in the Service Guidelines. The Service Guidelines constitute a part of these Terms.

② The Company shall post the content of the Service Guidelines within the Service so that Members can be aware of them.

③ Amendment of the Service Guidelines shall follow the procedure outlined in Article 2, Paragraph 3.

Article 4 [Interpretation and Exceptions]

① The Company may establish separate terms of use and policies for individual services provided. If the content of such separate terms conflicts with these Terms, the terms of use for the individual service shall apply preferentially.

② Matters not specified in these Terms shall be governed by the provisions of relevant laws and regulations and general commercial practices.

Article 5 [Definitions]

① The terms used in these Terms are defined as follows:

1. Service: Refers to "BelleLine" and all related services provided by the Company that Members can use, regardless of the terminal device implemented, including personal computers (PCs), TVs, portable terminals, telecommunication facilities, and various wired/wireless devices.

2. Member: Refers to individuals and institutions that have entered into a service use agreement with the Company and use the services provided by the Company.

3. ID: Refers to a combination of letters and numbers selected by the Member and granted by the Company for Member identification and service use.

4. Password: Refers to a combination of letters or numbers set by the Member themselves and registered with the Company for personal information protection and verification.

5. Domain: Refers to a unique internet address granted by the Company for the Member's service use. The Company may provide additional separate domain addresses depending on the service for all provided services.

6. Post/Content: Refers to all information or materials posted by the Member on the Service while using the Service, including text, documents, pictures, videos, audio, links, files, or combinations thereof, and resulting outputs.

7. Paid Service: Refers to various online digital contents and all related services provided by the Company for a fee.

8. Credit: Refers to a virtual currency unit used to utilize or purchase services, which the Member acquires by paying a fee.

② The meaning of terms used in these Terms but not defined in Paragraph 1 shall be based on general transaction practices.

Article 6 [Formation of the Usage Agreement]

① The usage agreement is formed when a Member agrees to the Service Terms of Service on the membership registration page provided by the "BelleLine" service and related services, applies for use, and the Company approves the application content.

② In principle, the Company approves service use applications in the order they are received for users who have agreed to the Terms of Service and applied for use. However, approval may be deferred for a certain period if there are operational or technical difficulties.

③ In principle, the Company approves the applicant's request for service use. However, the Company may refuse approval or terminate the usage agreement subsequently for applications falling under any of the following subparagraphs:

- If the applicant has previously lost membership status under these Terms
- If the application was made using a third party's phone number
- If false information was provided, or required fields requested by the Company were not filled in
- If the intention is to use the service for fraudulent purposes
- If approval is impossible due to reasons attributable to the user, or the application violates other stipulated requirements
- If judged as a Member unsuitable according to Company policy, or if service provision is difficult
- If the Member's purpose or method of service use violates or is likely to violate the Medical Act or related laws
- If the Member's purpose or method of service use infringes or is likely to infringe upon the Company's property rights or business rights
- Engaging in acts of creating IDs and domains in bulk through abnormal methods
- Non-compliance with Company internal regulations such as Service Guidelines
- If an existing Member submits a duplicate application

④ The Company may differentiate service usage, such as usage time, frequency, service menus, etc., by classifying Members into different levels according to Company policy.

⑤ Members must immediately correct and update their registered personal information if any changes occur to the content provided at the time of registration. The Company is not responsible for any damages incurred by the Member due to delays in updating information.

⑥ The Company may add, delete, or change the member information and other information items requested from the Member and collect and use them as stipulated by relevant laws and the Company's Privacy Policy.

Article 7 [Termination of the Usage Agreement]

① A Member may terminate the usage agreement at any time by notifying the Company of their intention to withdraw membership through the "Settings" page within the BelleLine application. However, any remaining Credits will be forfeited.

② If a Member wishes to reuse the service after terminating the usage agreement based on their own intention, the intention to reuse must be communicated to the Company, and service reuse is possible only after 24 hours have passed since the termination.

③ The Company may terminate the usage agreement if the following reasons arise or are confirmed:

1. Infringing upon the rights, honor, credit, or other legitimate interests of other Members, or engaging in acts contrary to the laws of the Republic of Korea or public order and morals
2. Engaging in or attempting acts that interfere with the smooth operation of the services provided by the Company
3. If the Company deems it necessary to refuse service provision based on reasonable judgment

④ If the Company terminates the usage agreement according to Paragraph 3, it shall notify the Member of the termination intention through the in-app menu within the BelleLine application or via email. The usage agreement terminates at the time the Company notifies the Member of the termination intention.

⑤ If the usage agreement is terminated according to Paragraph 3, the Company may refuse to approve the Member's re-application for use.

④ Grace Period and Withdrawal
(a) A 30-day grace period applies after account deletion request.
(b) Logging in during the grace period automatically cancels the deletion request.
(c) Account and data cannot be recovered after the grace period expires.

⑤ Data to be Deleted
The following data will be permanently deleted upon account deletion:
1. Account information (ID, password, email, profile)
2. Facial photographs and related images
3. AI skin analysis results
4. 3D face model data
5. Drawings and memo data
6. Hospital/clinic linked information
7. AWS S3 stored files

⑥ Data Retained by Law
The following data is retained as required by law and destroyed after the retention period:

Data	Retention Period	Legal Basis
Payment and transaction records	5 years	E-Commerce Act
Consumer complaint/dispute records	3 years	E-Commerce Act
Service access logs	3 months	Communications Privacy Act

Retained data is de-identified and stored separately.

⑦ Re-registration Restrictions
Re-registration with the same information is restricted for 3 months after account deletion.

⑧ Deletion Timeline
Deletion is completed within 10 days after the grace period (30 days) expires. An email notification is sent upon completion.

Article 8 [User Management, etc.]

① The Company may take the following measures against Members who violate these Terms, the Company's Service Guidelines, other internal service regulations, relevant laws, or general principles of commerce:

1. Sanctions shall proceed in the order of Warning, Temporary Suspension, and Permanent Suspension
2. A maximum of three warnings may be issued. Depending on the severity of the issue, the account may be immediately permanently suspended
3. Temporary suspension may be imposed for a period ranging from 24 hours to 7 days. Depending on the severity of the issue, the account may be immediately permanently suspended
4. Types of temporary suspension include access suspension, suspension of using specific functions within the service, etc.
5. If an account is permanently suspended, the Member cannot re-register for the service. Depending on the severity of the issue, BelleLine may request a review of related materials by judicial and investigative authorities or hand over the materials
6. If an account is sanctioned, temporarily suspended, or permanently suspended due to violation of the Terms of Service or internal regulations, any Credits already used or held will not be refunded

② When the Company takes measures specified in the preceding paragraph, it shall notify the Member in advance via an in-app message within the BelleLine application or the registered contact information. However, if the Member cannot be reached or in urgent situations, the Company may take action first and notify afterward.

③ If a Member has grounds to object to the Company's measures under this Article, they may raise an objection to the Company within 7 days from the date of receiving the notice specified in Paragraph 2. If the objection is deemed valid, the Company shall immediately lift the measures taken against the Member.

Article 9 [Personal Information Protection Obligation]

① The Company shall strive to protect Members' personal information as stipulated by relevant laws such as the Information and Communications Network Act. The protection and use of personal information are subject to relevant laws and the Company's Privacy Policy. However, the Company's Privacy Policy does not apply to linked sites other than the Company's official site.

② The Company shall promptly destroy the Member's personal information if the service is discontinued or if the Member withdraws consent for providing personal information. However, certain information may be retained as stipulated by relevant laws such as the Act on Consumer Protection in Electronic Commerce, etc.

③ The Company may collect additional personal information with the Member's consent for purposes such as service improvement and introduction of services to Members, in accordance with relevant laws.

④ Except where specifically provided by law, the Company shall not disclose or provide any personal information, including the Member's account information, to third parties without the Member's separate consent.

⑤ The Company may provide links and other methods to allow the use of the Member's account information for convenience in future services provided by the Company.

Article 10 [Member's ID and Password]

① This service supports only one account per Member.

② The account may only be used by the Member and internal personnel authorized by the Member (in the case of institutions). Under no circumstances may a Member allow another person to use their account. If multiple institutions use a single account under different institution names, it is considered service misuse, and the Company may arbitrarily suspend the account.

③ The Member is responsible for managing their ID and password.

④ The Member must not provide their ID and password for use by third parties.

⑤ The Member must directly manage their ID and password to prevent unauthorized use by others, and all related management responsibility lies with the Member. However, this does not apply in cases of the Company's intent or negligence.

⑥ If the Member becomes aware that their ID and password have been stolen or are being used by a third party, they must immediately notify the Company and follow the Company's instructions.

⑦ The Company is not responsible for any disadvantages arising from the Member's failure to notify the Company in the case of Paragraph 6, or failure to follow the Company's guidance after notification.

⑧ If the ID and password registered by the Member match those registered with the Company, the Company shall consider the user as the Member without separate verification. The Company bears no responsibility for costs related to Credit and item purchases or paid service fees incurred when someone other than the Member uses the Member's account or device. The Member bears responsibility for all claims arising in connection with their account.

⑨ If there are changes to the information provided during the service use application, the Member must directly modify the changed information within the service or request an update of the changed information via email or customer center, and maintain the latest information. The Company is not responsible for any disadvantages arising from failure to update information.

Article 11 [Notices to Members, Provision of Information, and Posting of Advertisements]

① The Company may provide various information deemed necessary for service use to the email address designated by prior agreement between the Member and the Company.

② The Company may send commercial advertising emails for profit using Member information for service operation. If a Member does not wish to receive these, they can opt-out.

③ For notices applicable to all Members, the Company may substitute the notice in the preceding paragraph by posting on the Company website bulletin board for 7 days or more. However, for matters significantly affecting the Member's own transactions, individual notice shall be given using the method in the preceding paragraph.

④ Notwithstanding Paragraphs 1 through 4, the Company may send emails regardless of the Member's consent in the following cases:

1. Sending a verification email to confirm ownership of the email address entered during the use application
2. Sending a verification email to confirm changes to the Member's information
3. Cases where the Company judges the information to be critical and essential for the Member to know in providing the service

⑤ Notwithstanding Paragraphs 1 through 4, the Company may contact a Member directly via the mobile phone number provided during registration for inquiries that are difficult to handle through online channels like KakaoTalk Plus Friend, such as fraud reports or unpleasant experiences during service use.

Article 25 [Limitation of Liability]

① The Company is not responsible for service usage failures caused by reasons attributable to the Member, such as non-compliance with the Terms, service usage methods, and usage standards.

② The Company does not guarantee the reliability, accuracy, etc., of information, data, or facts posted through the service.

③ The Company is not liable for transactions, etc., conducted between Members or between a Member and a third party mediated through the service, unless there is intent or gross negligence on the part of the Company.

④ The Company is not liable in connection with the use of services provided free of charge, unless there is intent or gross negligence, or a special provision in relevant laws.

⑤ The Company is exempted from liability if it cannot provide services due to force majeure, such as natural disasters, war, suspension of service by telecommunications providers, technically difficult defects to resolve, or other unavoidable circumstances.

Article 29 [Governing Law and Jurisdiction]

① Lawsuits filed between the Company and the Member shall be governed by the laws of the Republic of Korea.

② Lawsuits concerning disputes arising between the Company and the Member shall be under the jurisdiction of the competent court according to the Civil Procedure Act as the court of first instance.

These Terms shall apply from February 25, 2025.

BelleLine Service Terms of Use

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